Website Redesign
Updated website, designed to highlight Up Down's mission to personalize an industry that usually feels impersonal. Optimized for lead conversions & to serve as a home base for existing client resources.
Updated Assets
Updating of digital assets to a more modern and clear look, and creation of some new digital assets for web use.
Typography
Updated typography to give the site a modern but approachable look. This pair was chosen to communicate professionalism and confidence with a touch of lighthearted fun!
